To reach your customers... understand what they need
Let's start with some basic information, which shows a lot about the opportunity, and the customer's problem:
- The internet currently has almost 800,000,000 domains (source: Internet Systems Consortium), and it has doubled in less than four years
- There were over 1.9 Billion users online in 2010 (source: Internet World Stats). (1.4 billion in 2008)
- A conservative estimate is that 1 in 4 websites are trying to sell something
The internet is a huge organization of people and businesses that are trying to find each other. If you're a non-business person, you either go to a search engine, or to a friend, and find out what you need online. However, if you are a business....
That's the real objective behind a traffic exchange: Showing your business / product / service to as many people as possible, and spending as little per 'view' as possible. Traffic exchanges are self-contained advertising businesses, that are best used as an 'adjunct' to another business.
Fact #1: Very few people will earn a full-time income from running a traffic exchange as an end in itself.
People get excited about 'having an online business'. A traffic exchange is a low-income endeavor: The primary value is to develop a traffic stream and an advertising network to promote other business ventures. Used correctly, a Traffic Exchange is a powerful tool for an online business.
Fact #2: Many online businesses derive 30% or more of their other business income as a direct result of owning a traffic exchange.
So, for those who have something to promote: A product, a service, even a few programs they affiliate with, owning a traffic exchange is a great way to increase customer visibility, and increase sales.
Your customer (who would buy a traffic exchange)
Your typical customer will have many or all of the following qualities:
- (93%) will already have an online business they are trying to promote.
- (80%) will be an affiliate of three or more product sites.
- (75%) will already have used 3-5 means of advertising, like banner and text-ad systems, or buying ad space on other domains.
- (25%) will consider themselves "knowledgeable about html".
- (12%) will consider themselves "knowledgeable about web programming".
- (20%) have ever heard of a traffic exchange. Yes, you read correctly: 4/5 of our prospects never heard of a traffic exchange!
This information (except the last item) is from a brief survey of over 215 traffic exchange owners. There are currently over 540,000 traffic exchanges search results out there (source: Google search results), and there is a high turnover in the industry, primarily because people don't understand why they should run a traffic exchange in the first place.
Why are we so excited?
Keep in mind that this is a very conservative estimate: If there is 1.9 billion people online and 800,000,000 domains that means that there are at least 160,000,000 online businesses out there, waiting to learn about traffic exchanges.
This is a huge opportunity for us as a software provider, and we need sales & marketing help, which is where you come in.